our campaigns
In addition to the highly localised face to face interventions delivered to those most vulnerable to involvement with serious organised crime. Brighter Futures also delivered sophisticated communications campaigns designed to amplify messages. These activities not only reach vulnerable audiences, reinforcing key themes and providing ongoing advice and support, but also engage wider communities. This approach reduces tolerance towards serious organised crime and also ensures that Brighter Futures can build resilience at a community, as well as individual level.
We deliver campaign messages though a wide range of channels including TV, radio, the mainstream press, community and school events, sermons, and digital and social media activities. We use a range of voices, personalities and influencers to reach our audiences in a way that is credible and engaging.
thrive online
Cybercrime is often perceived as the only opportunity to generate a meaningful income. This belief that ‘cybercrime pays’ is reinforced by the prevalence of popular ‘cybercrime celebrities’ who are able to demonstrate extreme wealth as a result of crimes they have committed online. Some young people are also negatively influenced by their parents and family members who use subtle pressures to encourage their offspring to learn cybercrime techniques which is often perceive as victimless. Thrive Online demonstrates that cybercrime has a negative impact on all Nigerians and also offers simple steps that people can take to protect themselves online.
cancel cults
Cults pray on vulnerable young people, they offer false promises with real consequences. Our campaign demonstrates that joining a cult doesn’t offer power or protection but highlights how young people just become puppets, who are controlled by those running criminal organisations. #CancelCults is our campaign to help protect young people from the harms of cultism.
In addition to the two campaigns mentioned above Brighter Futures has also delivered 24 month long campaign to reduce cross boarder illicit trade and people smuggling in the north of the country. There have also been over 20 'micro-campaigns' delivered by campaign CPP teams in support of their on-the-ground interventions.